陳淑敏、羅伊茜

Shu Min Chen , Yi Qian Lo

珠寶金工產業、產業轉型、社會創新

Jewelry and Metalworking Industry, Industrial Transformation, Social Innovation

臺灣珠寶金工產業是傳統產業的重要組成部分，但受到經濟轉型、社會創新和消 費者需求變化的衝擊，珠寶金工產業面臨諸多挑戰，值得為產業探討具有遠見的發展 解決方案。首先，檢視臺灣脈絡下珠寶金工產業發展階段、主要產業困境和轉型策略。 再者，聚焦於探討社會創新模式，提出「循環珠寶品牌學院」此社會創新模式，分析 其發展框架和內涵。本文從該社會創新模式的視角，提出克服重大挑戰的各種思考， 並說明整合珠寶金工產業多元的專業、多人員、多品牌和合作關係之發展策略;將技 術、轉型、創新和品牌行銷的各種資源納入其中，對於實現珠寶金工產業的永續發展 至關重要。本文最後給出了結論和建議。

The Taiwanese jewelry and metalworking industry constitutes a crucial part of traditional industries. However, facing challenges from economic transformation, social innovation, and shifts in consumer demands, the prosperity of the jewelry and metalworking industry in Taiwan is encountering various obstacles. It is worthwhile to explore visionary development solutions for the industry. This paper initially examines the development stages, major industry challenges, and transformation strategies within the context of Taiwan. Furthermore, the paper focuses on exploring social innovation models and proposes the "Circular Jewelry Brand Academy" as a social innovation model, analyzing its development framework and content. From the perspective of this social innovation model, the paper presents various considerations to overcome significant challenges and outlines development strategies that integrate diverse expertise, personnel, brands, and cooperative relationships within the jewelry and metalworking industry. Incorporating resources such as technology, transformation, innovation, and brand marketing is crucial for achieving the sustainable development of the jewelry and metalworking industry. The paper concludes with a summary and recommendations.